Chamelia
UI/UX Designer
Personal Project
My Role
As the UI/UX Designer my role was to...
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Defining the product requirements:
01. Overview
I chose Chamelia as a personal UI/UX redesign project after noticing that their website felt cluttered and hard to navigate. The landing page and menu were overloaded with information, making it difficult for users to find what they needed. I focused on creating a cleaner layout, simpler navigation, and a more intuitive booking flow for birthday parties, camps, and after-school programs. My goal was to make the site feel user-friendly, engaging, and visually cohesive, while highlighting the fun, creative energy that represents Chamelia.
02. Problem
The original Chamelia website had too much visual noise and poor organization. Users struggled to find information about programs and booking options. The layout and color choices made it hard to understand what the site offered, and the navigation wasn’t clear or consistent across pages. This caused frustration and made the user journey confusing.
03. Design Process
I began by reviewing the original Chamelia website to understand what wasn’t working and identify key user pain points. From there, I created wireframes to organize the content and simplify how users move through the site. I focused on building a clean layout with clear navigation and visual balance. Using Figma, I explored colors, fonts, and UI elements that feel fun, modern, and easy to follow. I also made sure the design works well on both desktop and mobile devices. After testing the layout with users, I refined the final design to make it more intuitive, accessible, and enjoyable to use.
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04. Solution & Results
The redesigned Chamelia website features a clean, modern interface with clear navigation and an easy booking flow. The new layout highlights key programs like birthdays, camps, and after-school activities in a way that feels organized and inviting. By simplifying the design and focusing on user needs, I created a site that’s faster to navigate, more visually balanced, and mobile-friendly. The improved structure and visuals make it easier for users to find what they need and feel confident when booking—creating a smoother and more enjoyable overall experience.
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